Macy’s today announced a collaboration with fashion icon, designer and television star, Nicole Richie for a special collection to be carried exclusively by the retailer this fall. Launching in 100 Macy’s stores and on macys.com in September, the collection will be a continuation of the designer capsule series for the retailer’s contemporary fashion Impulse department. “Nicole Richie for Impulse only at Macy’s” will feature exclusive, limited-edition apparel inspired by Richie’s trendsetting personal style, including 1970s influenced silhouettes, prints and fabrications. Richie’s covetable designs for Macy’s will infuse fluid garments with bohemian glamour, offering fashion-forward looks at an affordable price.
“Macy’s is the epitome of American fashion,” said Nicole Richie. “Their iconic stamp on the world of retail has not only touched the lives of consumers, but has also become a significant part of pop culture. I am thrilled to have this opportunity to work with Macy’s and create a collection that channels the individual artist in all of us.”
The capsule line, priced between $49 and $149, consists of maxis, asymmetrical skirts, cropped tops, and fitted jackets.
“We are extremely excited to have Nicole Richie design the next capsule for our Impulse designer series,” said Jeff Gennette, Macy’s chief merchandising officer. “Not only is she on everyone’s best dressed list, but her talent for fashion and design, as well as her charismatic persona resonate with our Impulse customer.”
Macy’s Impulse series has previously released affordable collections with Italian designer Alberta Ferretti, Doo-Ri Chung, Karl Lagerfeld, Giambattista Valli, and British designer Matthew Williamson.
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